Emotional eating does n't mean you lack willpower. It’s often driven by anxiety, stress, habits, and your feelings of emotional overwhelm and hormones.

I’m Claire King, a Cognitive Behavioural Hypnotherapist based in Norfolk. I support women who feel stuck in cycles of emotional eating, anxiety, and self-criticism, helping them understand what’s driving these patterns and develop calmer, more balanced responses using Cognitive Behavioural Hypnotherapy (CBH).

How I help women understand what’s driving their eating patterns and develop calmer, more balanced responses around food.

I support women with emotional eating linked to:

• Anxiety and overthinking

• Stress and emotional overwhelm

• Low self-esteem and self-criticism

• Hormonal changes affecting mood and appetite

• Habitual or comfort eating patterns

• Identify what’s driving anxiety, emotional eating, sleep issues, fears, and emotional overwhelm

• Teach practical tools to calm the nervous system and reduce overthinking

• Break unhelpful thought–emotion–behaviour cycles using Cognitive Behavioural Hypnotherapy (CBH)

• Address emotional eating by working with triggers, not willpower

• Gently reduce overwhelm and guilt responses

• Support daily wellbeing through realistic self-care habits

What you can expect

• Greater calm and emotional steadiness

• Increased confidence and clearer decision-making

• Fewer intrusive thoughts and less overwhelm

• Improved sleep and energy

• A calmer relationship with food

• More freedom and confidence in everyday situations

FAQ's

Why can’t I stop eating?
Many women find that eating has become a learned response to stress, anxiety, emotional overload, tiredness, or habit. When your nervous system is under pressure, food can temporarily soothe or distract, which reinforces the pattern over time.

Cognitive Behavioural Hypnotherapy helps you understand what’s driving the urge to eat, reduce the emotional pull toward food, and develop calmer, more balanced responses without restriction, shame, or pressure.

Is emotional eating about lack of willpower?
No. Emotional eating is usually a learned response to stress, anxiety, emotions, or habits , It's not a personal failure on your part.

Can therapy really help with emotional eating?
Yes. CBH helps you understand triggers, reduce emotional urges, and develop calmer responses around food without dieting or restriction.

Do you focus on weight loss or food rules?
No. The focus is on behaviour, emotional regulation, and rebuilding trust with yourself around food.