Claire King is a Cognitive Behavioural Hypnotherapist based in Bradwell Norfolk, UK. She has a diploma in treating Emotional Eating

I've helped people:

  • Reduce anxiety and overthinking.

  • Break unwanted habits, including alcohol and emotional eating.

  • Build confidence in themselves and their decisions.

  • Understand the patterns that had been keeping them stuck.

Emotional Eating /Drinking Support for Women in Norfolk

Turning to food or alcohol does n't mean that you lack willpower. Itโ€™s often caused by hormones, boredom, anxiety or stress.

Across many different religions and cultures food and drink are used during times of celebration. We are taught from a very early age that these are both socially acceptable and this is how we celebrate family, love, friendship and happy life events. I thinks we've all heard of the phrase "drown your sorrows" So it stands to reason that these are things you turn to without really giving it much thought. If you are struggling to manage on your own

I can help you with the

  • Stress and emotional overwhelm that leads to eating/ drinking

  • The Low self-esteem and self-criticism you feel as a result

  • Help you understand how Hormonal changes affect your mood and appetite

  • Identify whatโ€™s behind your anxiety, emotional eating/ drinking and emotional overwhelm

  • Address your emotional eating /drinking by working with your triggers, not battling willpower

  • Gently reduce your overwhelm and the guilt responses that are reinforcing the behaviour

  • Support your daily wellbeing by helping you set and implement realistic self-care habits

What this means for you

  • Increased confidence and clearer decision-making

  • Fewer intrusive thoughts and less overwhelm

  • A calmer relationship with food/alcohol

FAQ

Why canโ€™t I stop eating?

Food can become a learned response to stress, anxiety, emotional overload, tiredness, or boredom. When your nervous system is feeling under pressure, food/alcohol can temporarily soothe or distract you, which then reinforces the pattern over time which then becomes a habit.

Why do I have no willpower?

Emotional eating is usually a learned response to stress, anxiety, your emotions or boredom. It becomes an automatic response, which is not a lack of willpower on your part. Certain foods/drinks release a hit of dopamine which instantly make you feel better which reinforces this.

Can therapy really help with emotional eating?
Yes. CBH helps you understand your triggers, reduces emotional urges, and help you develop different coping strategies towards food without dieting or restriction.

When working with clients who are struggling with alcohol I will always advise that you contact Change Grow Live and AA for a withdrawal plan (I do not have training in this aspect and cannot give medical advice)

Additional Support for You

For confidential medical advice and addiction support contact the following services

Change Grow Live

Change Grow Live is a health and social care charity. We provide free and confidential treatment, support and information about drug and alcohol use, smoking, ...

AA

At AA, alcoholics help each other. We will support you. You are not alone. Together, we find strength and hope. You are one step away. Call free 0800 917 7650.

NHS

An eating disorder is a mental health condition where you use the control of food to cope with feelings and other situations.